Search engine optimization is essential to building a great digital marketing strategy. There is no universal set of directions for SEO. It is the careful combination of technical skill, creativity, and strategy.
Choosing the right agency to craft your strategy isn’t always easy, but having a basic understanding of what SEO is and isn’t will help you make a better decision.
An analogy that we often use to explain SEO uses the example of a NASCAR team..
Imagine that you are the owner of a racing team and have just invested into a new racecar. However, there is still work to be done before you can hope to make it into the Winner’s Circle. After carefully selecting your pit crew, you allow them to begin optimizing your car to beat the competition. Although you may not win your first race, after a few months of continued testing, research, and tuning, you begin consistently placing in the top 5 and your investment pays off.
Search engines like Google process over 3.5 billion searches each day and are the main sources of traffic for most websites. To maximize the effectiveness of your website it is essential to ensure that it shows up for relevant searches. We use the following tools to optimize our client’s websites for search engine algorithms.
The SITEXPRESS Approach:
- XML SITEMAP MANAGEMENT
- ROBOTS.TXT MANAGEMENT
- HEALTH MONITORING
- TAG AND LINK OPTIMIZATION
- KEYWORD RESEARCH AND PAGE MAPPING MANAGEMENT
- SEO CONTENT CREATION AND WRITING
- GOOGLE SEARCH CONSOLE MANAGEMENT AND MONITORING
- SEOCLARITY ACCESS AND MANAGEMENT
- TECHNICAL AUDITS
- LINK OPPORTUNITY REVIEW
Having called Greensboro home for over 20 years, Beacon is excited to introduce SITEXPRESS to small and medium sized businesses. A comprehensive website solution, SITEXPRESS is your one-stop-shop for digital marketing strategy.
If you’re looking for SEO services in the greater Greensboro area, you’ve come to the right place.
Click to learn more about our Digital Marketing Packages